WigWag was a payments brand from Stitch Money (rebranded as Stitch Express in February 2025) that offered ecommerce plugins for Webflow, Squarespace and Shopify, easy payment links and a robust API. Its website had stayed colourful, but the team wanted much more flash photography and a shift in focus from simple payment links to their range of easy-to-use ecommerce payment plugins.
What we did
Milk Moon Studio was asked to update WigWag's design and redevelop the site in Webflow with a more robust CMS that is easier to maintain. The new design leads with the ecommerce plugins, uses far more photography, and keeps the bold WigWag colours.
Final design
Concept designs
Related work and reading
We also built the earlier WigWag V1 site in 2023. WigWag was a Stitch Money product, and we migrated Stitch's own website to Webflow too. If you are weighing up Webflow for your own site, our post on why you should choose a Webflow studio covers the pros and cons.
