The WigWag homepage
Final design
Process files
Very rough exploratory designs for the final homepage.
Our work with WigWag
What we built
WigWag is the digital dynamo turning complex payment processes into a sleek stroll through the park. Our collaboration was all about using Webflow to create a user experience so smooth, you could almost slide your credit card through it.
The site we developed for WigWag is a good example of simplicity in the fast lane of e-commerce. With a clean, crisp interface and intuitive navigation, minimalistic interactions and some bold bright elements, we've laid out a welcome mat for businesses looking to sprint into the digital marketplace without tripping over their shoelaces.
From the 'Why Choose Us' section that showcases WigWag’s no-nonsense benefits to the 'How it Works' guide that walks you through the setup faster than you can say 'Cha-ching', this site is a streamlined express train to Paymentville.
Design approach
Our design philosophy was straightforward: create a digital space where clarity meets style. This included a smooth JavaScript pricing slider to calculate variable costs and more.
In the gallery of our Webflow creations, WigWag stands out as a sleek, modern monument to functionality and style. We've coded not just a website, but a gateway for businesses to step into the world of hassle-free transactions. And with every click that leads to a 'Sell More, Pay Less' victory dance, we've added another happy stride to our web design journey.
Tracking and analytics
The site is also packed with analytics so that a user's journey can be tracked with Mixpanel, giving the team at WigWag a complete view of their customers, ROI on their ad spend and more. If you want to set up tracking like this yourself, our guide to adding Google Tag Manager and Google Analytics to Webflow is a good place to start.
Related work
WigWag was spun out of Stitch, the payments company whose platform powers it, and we had the pleasure of working on both sites. WigWag has since been rebranded as Stitch Express, so this page is a record of the V1 site. For more in the same space, read the 2025 South Africa Consumer Payments Report site. If you're curious how interactions like these are tuned, our visual guide to easing functions in Webflow covers the basics. And if you need a site like this, see our Webflow design and build services.
