Homepage design
Blog design
Update, October 2026: Unifty no longer appears to be operating (its original domain is now for sale), so this page stays up as a record of the design work.
About Unifty and the brief
Unifty was a no-code NFT creation and management platform for the creator economy. Creators could build NFT-based DApps without knowing how to write a single line of code.
Unifty set out to bring creative work and decentralised finance (DeFi) together. Its own words were that it wanted to decouple the creative industries from their traditional ways and merge them with DeFi. We were asked to create the logo and brand identity, then design and build the website.
Approach: the Create2Earn idea
We started with what Unifty stood for. Its idea was a "Create2Earn" universe, a place where every stakeholder is valued for their work and attention. That idea shaped the brand and the site, so we wanted a visitor to grasp it quickly and then see it in action.
The Unifty Gallery
The Unifty Gallery was the flagship product. It was the first place Unifty showed what its tools could do, and the team described it as their way of taking NFTs mainstream. On the site we gave it room to explain itself, so people could see where creators and collectors fitted in. The pitch was simple: DeFi incentives supported artists so they could create more, and collectors earned steady rewards on top of any rise in value.
What we built: the Unifty website
The site walked visitors through the mission, the Gallery and the dual-token model. Unifty used two tokens to keep governance separate from utility. $NIF holders steered the platform through governance and also earned a share of the utility token, $UNT.
The Showcases section featured collections made by creators using Unifty. The Team and Partners sections showed who was behind the project and who it worked with. We also designed a matching blog, and you can see it above. Its feature story at the time announced a new look, a new website and the new dual-token model, and the navigation pointed to the litepaper and docs for anyone who wanted the detail, with a Launch App button always within reach.
Built in Webflow, translated with Weglot
We built the site in Webflow, which let us add micro-interactions without writing a lot of custom code. We also used Weglot to translate the site and blog into eight languages, so Unifty's community could read it in their own.
More crypto and DeFi work
We enjoyed working on Unifty and learned a lot about how crypto projects explain themselves to a wide audience. If you are building in this space, see our work for EURxb, a euro stablecoin, and Fortuna Custody Solutions, or have a look at our web design and Webflow services. Why a well-designed site matters: how a well-designed website can boost your business.
