The brief
Super Stoma is a stoma care brand started by two parents who learned how to care for their own child’s stoma and found it hard to get reliable, friendly information. Working with medical experts, they built expert-backed home care kits and a library of tutorials that give fellow caregivers confidence, safety and a splash of fun. Daniel Ting Chong designed the site, with bold illustrations and a playful palette that make a sensitive topic feel approachable.
Milk Moon Studio took Daniel’s designs and built them in Webflow first, then migrated the build to Shopify as a native Shopify theme, so the shop keeps the design freedom of Webflow. The result is live at superstoma.org. Webflow handles design like this very well, which is one of the reasons Webflow works for us, and our Webflow development service covers builds like this one.
What we built
Homepage
The homepage opens with a full-width illustrated scene, followed by the family’s story, the three promises of efficiency, confidence and safety, and what comes in the home care kit.
Tutorial video page
Care tutorials are laid out as a grid of colour-coded illustrated cards, one per question, such as how to measure the stoma and cut the baseplate or how to empty an ostomy bag. All that illustration is vector artwork, and if that sort of thing interests you, we wrote up what we learned about vector graphics in Webflow.
About page
The about page introduces the two founders and the clinical advisors who back the tutorials, each with a portrait, a short biography and their qualifications.
Stoma stigmas
This page tackles four common stigmas head on, and ends with tips for explaining a stoma to young children. For another online shop we built in Webflow, have a look at Recurate.
