Before and after
Conceptual designs
Design direction
The brief
At the crossroads of sustainability and commerce, Recurate came to us with a vision: to build a circular economy where products live on beyond a single owner. When Milk Moon Studio worked together with Recurate, the mission was crystal clear: to build a website where brands and consumers could engage in resale, reusing, and revaluing items with ease.
Design approach
Our collaboration with Recurate was about telling a story of sustainable commerce. The design aesthetics were tailored to evoke a sense of trust, ease, and eco-conscious ethos, aligning with Recurate's mission of simplifying resale for brands and consumers alike. The look of the site was a blend of sophistication and simplicity, ensuring a smooth experience for every user.
What we built
The platform
Recurate’s platform is more than just a marketplace; it’s a hub where brands and consumers converge in a circular economy. The features laid out a path from listing to sale, building a community where every item has a story beyond the first purchase. Whether it was the peer-to-peer resale model, the take-back initiative, or brand supply resale, each facet of Recurate was designed to enhance the lifecycle of products, supporting sustainable commerce.
Key pages
The ‘Our Brands’ page showcased the multitude of brands taking this sustainable path with Recurate, each echoing the ethos of eco-conscious commerce. The ‘About Us’ page told the story of Recurate’s commitment to reimagining resale and explained the mission that drives the brand.
Built in Webflow
Using the flexibility of Webflow, we made sure the idea of sustainable, simplified resale came through in every page and interaction on the platform.
Our work with Recurate was about more than building a website: it was about giving every item a second story to tell, and every user a part in this circular economy.
Where Recurate is now
Trove acquired Recurate in August 2024, and recurate.com now redirects to trove.com. The project link on this page goes to the staging copy of the Recurate site we designed and built, as the original address no longer shows it.
Related reading and work
If sustainability is part of your own brief, start with our post on 6 ways to create more sustainable websites, and see how a well-designed website can boost your business for why design pays off. For another sustainability-minded build, take a look at Aurora Sustainability. To see why we build on Webflow, read 10 reasons Webflow works for Milk Moon, and you can see everything we do under our services.
