Homepage
Sign in screen
Final logo
CI elements
The brief
Venture Studio is Old Mutual's way of finding Product-Market Fit (PMF) before any technology gets built. Milk Moon Studio was asked to build the platform that makes that possible: a place where new product ideas face the scrutiny of market validation before anyone commits to building them.
The heart of Venture Studio is sifting through new ideas and putting each one through a structured examination to see whether it has a market. Our job was to turn that into a digital platform as careful and as analytical as the team behind it. We also designed the Venture Studio logo and corporate identity, shown above.
How the platform works
The platform takes every idea through a rigorous 7-stage qualitative and quantitative analysis. Users sign up, then work through a structured analytical framework that evaluates the market potential of their idea. Under the hood it brings together Webflow, Memberstack, Airtable and Zapier, so it is far more than a website.
What we built
There is a lot of logic in both Zapier and Airtable, built just for this project, to assess every aspect of a venture. We added project management and reporting dashboards for the Venture Studio team too, from Kanban boards to user interfaces, which automated a significant chunk of the process. It is not only about managing projects: the system carries each idea along the path of market validation largely by itself.
We like letting the tools do the repetitive work. We wrote up another no-code Zapier workflow on the blog, and if you are curious why Webflow is the front end here, read why Webflow works for Milk Moon.
The result
The finished platform is a proper process of market validation that makes sure every venture starts on a solid foundation of market understanding before the technology is built. With the tools combined and the user experience carefully designed from sign-up onwards, it reflects the Venture Studio belief in validating the market first, and it is reliable.
Our collaboration with Venture Studio was about building a digital process that matches their analytical way of working, so that the path from a raw idea to a validated venture is as smooth as we could make it, and so that nothing gets built before the market has had its say. If you are planning something similar, see our services or look at another Old Mutual project, Everstate.
