The brief
Flexclub is a car subscription service in South Africa. Instead of traditional vehicle finance and rigid contracts, it offers pay-as-you-go car plans, so people can secure the car they want, when they want it. Milk Moon Studio was given the task of creating a homepage for Flexclub in Webflow that would allow visitors to create their own subscription package.
The homepage
We created a playful, user-friendly landing page that combines bold illustrations, clean typography and engaging layouts to showcase flexible vehicle finance solutions with a fresh and approachable design. The page opens with a car plan builder, so a visitor can start shaping their subscription straight away. It is built in Webflow, as part of our Webflow design and development work. If you are weighing up Webflow for a project like this, here is why you should choose a Webflow studio, and 10 reasons Webflow works for us.
Concept designs
The three concept designs for the homepage were a light layout, an illustrated one and a dark one. Looking at the two side by side, the illustrated concept is the closest match to the live page.
