The brief
Path Ventures is an early-stage venture capital firm that invests in technology companies at the pre-seed stage. Milk Moon Studio was tasked with taking a minimalist approach and giving its website a complete redesign from top to bottom.
Our approach
We kept the design very minimalist, using some variants of the previous brand colours and very minimal interactions on the pages. The finished look is a warm cream background with deep red panels and an elegant serif headline, so the firm's message and its numbers do the talking.
What we built
The homepage leads with the firm's promise to pre-seed founders and a clear Submit My Pitch button, followed by the key facts about the fund. Further down, a simple step-by-step section explains what happens after a founder submits a startup, from the first form to a video call and follow-up. A testimonial slider from a founder adds a human voice.
Around the homepage we designed a portfolio page, a questions page and a dedicated pitch form, so a founder can go from reading about the firm to sending a pitch in a few clicks. The aim was a restrained site where the portfolio, the process and the pitch form are easy to find.
Where the site stands today
The site at path.vc has since been rebuilt on a different platform, so the screens above show our 2025 Webflow design as we delivered it.
More work and more reading
We have worked with other funds and venture-building teams too, including Narcissus Ventures, a crypto-native fund, and Old Mutual Venture Studio, where we built a validation platform for new ideas. If you are wondering what a site like this can do for a business, our post on how a well-designed website can boost your business is a good place to start. You can see what we offer under our services, or get in touch with us about your own project.
