Free & paid tools for small design agencies and freelancers

Over the last few months we've used a lot tools for a lot of different things, from design, to project management, accounting etc. Milk Moon Studio is a small Webflow studio, and you might not be into Webflow, but some of what we've used will be useful for not only Webflow experts but small agencies of any kind.

We're going to give you a quick rundown of what we've ended up with and why they are great tools for small agencies.

Design

For this category we use a few different tools. We would like to highlight that our main source of income is web-design and dev so the tools we use lean toward that end of the Webflow design workflow spectrum.

Figma - Free and Paid

Price - Start free, pay if you grow.

As most of our design work is related to the sites we build Figma has been a game changer. The tool is free to start, which is great, but we've moved on to a paid plan. If you're very small or just a freelancer you can get away with the free plan and you won't have to drop any functionality. The main reason we've moved to a paid plan is just the fact that we've grown past the point where we can only work on 1 team project.

But let's dig in, what makes Figma the way to go:

• Well it's cheap, $12 per user, this will give you custom user permissions, great collaboration with other designers, devs and clients as well as unlimited versioning.
• It comes with a dektop app, but you can use it right in your browser, another great feature when you're working with clients, they get to follow along and comment etc without having to install anything.
• Collaboration has never been this easy, you can see other working around you in the same file without any issues.
• It comes with a great plugin library.
• It's lightweight, we did mention it runs right in the browser right.
• Getting feedback from clients is just so so simple, all they need to do is click and add a comment anywhere on anything.
• Prototyping, this takes a little getting used to, but the client is actually able to interact with the site or app or whatever you're building as if it was the final product, getting to see the flows and interactions. We typically build everything in Figma first and once we have a happy client and complete signup we start building the actual site.
• Moving from design to dev, it's just so easy, with Figma we get to go from a very pretty visual design and move that to pixel perfect builds.
• We're not gonna list everything here, but go a head and look at the features over here.

We've tried a lot of tools, from Sketch to Adobe XD and in a land before time Photoshop and Illustrator, but for the time being we're not budging on this one.

Pixelmator Pro

Price - Paid $40

So this guy is paid for, and on Mac, but we love it. Like we said before, we mostly design for web, we don't have 2000 images that need to run through Lightroom or very heavy edits for Photoshop, but this once off purchase is worth it. It has everything we need from Photoshop and not all the stuff we don't but would end up paying for. Before we even start, head over and get the trial, you'll love it. Much like Photoshop, there are a ton of features, but we'll just tell you it's great for web, supports vectors and SVGs, not bad at touchups, it's got some machine learning features that are great for web design (Did the client give you that image you need to for header but it's half the size you need? Let Pixelmator's ML algorithm resize that for you without a drop in quality) and match the color and style of any photo so your designs are always uniform. Finally, it's very light on resources compared to Photoshop and at a fraction of the price. Check out everything it has to offer here.

Dev

Webflow

Price - Free and Paid

We're gonna chuck this in first as Webflow like to toot their horn by saying they're a design and dev platform. We've never designed in Webflow, we like getting that out of the way and then build in Webflow, but you could if you wanted to. We're not gonna list why we like Webflow apart from saying it's mostly no-code, lightweight and we love it. You can read more on why we like it here. We've been using Webflow exclusively for more than 2 years and it's great. There are areas where the platform can improve, one being support for payment platforms other than Stripe and PayPal, but in terms of design you have very little restrictions and this puts it way, way above the competition.

In terms of pricing it's very competitive, if you're a freelancer working on one or two projects at a time and hand them over to clients you can stay on the free plan with no restrictions. We're on a team plan that allows us to collaborate on projects and pretty much removes any other restrictions. It's not the cheapest but it is the best and like we said free to start so dig in.

A final word would be to mention that there's a massive library of tutorials to get you started and the community is super helpful and active, from Discord to forums, there's a lot of help out there if you get stuck. We've even created some how-tos that you can find here or even on their forums.

BBEdit

Price - Free and Paid

As their motto goes, it doesn't suck. Like we said above, we use Webflow and while Webflow likes to say they're no-code, for us it usually turns out that a project is low code, and when you have to edit, beg, borrow or steal that code, it's usually best do do all of that in BBEdit. We highly recommend it not only for code but also other things like cleaning up that txt or word doc filled with crappy formatting that client forwarded on to you/.

Transmit

Price - Paid $45

If you're in our business you're eventually gonna end up needing an FTP app, and Transmit is the one for us. There are a ton of free ones out there, but this is a once-off purchase and it just works, which is why we like it. Need to sync 10 gigs of data based of different rules, it can do that, and just so much more. Trust us, we've tried them all over the years and we just love this one. It so simple and yet so powerful. Move filed from Dropbox or Drive to and FTP server or your machine, simple and fast.

Accounting and Time Tracking

Xero

Price - Paid $5+

When we started doing our own thing accounting was the biggest obstacle. We had no idea what we were doing and we needed help. We tried Quickbooks and Sage and ended up going with the platform from the land down under. Xero has saved our asses more than once and made accounting, quoting, invoicing, VAT, and doing it all in different currencies so easy.

Apart from making sure you don't end up with tax headaches to tool has just helped us with so much. We use it to quote, our time tracking software integrates directly with it so that we can just send an invoice with 3 clicks. It integrates with our Paypal account, pulls in our bank feeds, manages our VAT and has al' the things we need when tax season comes around. We cannot recommend this tool enough. Expenses are easy to track as we can literally just take a pic of a til slip with the app and it's in and ready to reconcile.

Best of all, when we screw up we undo and fix. We'd also recommend going for the slightly more expensive package if you work with overseas clients so you can quote and invoice in other currencies, Xero will do all the conversions and in our case we've got it linked to Paypal and Payfast so the client doesn't need to do a SWIFT payment, they just click right in the invoice and pay via credit card or Paypal, so easy and fast.

Timecamp

Price - Start free, pay as you grow

Not gonna lie, we've tried a lot of tools when it comes to tracking our time, and you might say you don't need it, but it's a life saver. You might charge per project and not worry about time, but this tool will make sure you don't flush money down the toilet even if you don't charge by the hour. Whether you need to quote and don't know how many hours to estimate for something or just bill a client for ad-hoc work, this tool is a lifesaver. Also it integrates with literally everything. When that time of the month comes round we just hit invoice and it sends the data straight to Xero so we can send to the client with just a click and they can see a detailed breakdown of what they're paying for.

It's got all the usual features, track tasks by starting and stopping a timer or adding hours manually, use the app to track everything happening on your machine. Forgot what you did last night, just go check how many hours you spent in Webflow or any app or tab on your browser. Star timers from calendar entries, your project management tools like Trello or Asana. Pull in tasks from those tools or clients from Xero. See estimates so you can let clients know you've already burnt through 89% of their retainer and they're gonna run out. Manage expectations by monitoring which tasks are over or under estimates. We couldn't run our business without this tool. All we can say is get it, it's worth every penny in terms of the time it saves and the benefits it provides. We can't begin to list all the features and integrations, just contact them and ask for a demo. Oh, and if you're not going sown the Xero route you can invoice straight out of Timecamp if you want.

Project Management

Trello

Price - Free and Paid

We manage all our projects in Trello. It's great, it's simple and we get to see exactly what we're doing, what we need to do, and as a bonus we add our clients so they can see that as well, and what they owe us. It might look simple and limited on the surface, but it can get pretty complex. We use all kinds of board rules to automate tasks and it integrates with a range of tools. Our Figma designs live in Trello, or tasks are imported from Trello into Timecamp and tracked right in Trello via Timecamp. It posts updates to our Slack channels and the other way around. We love it and we couldn't live without it, Yes to have all this, but it's worth it. We've used other tools, the closest we've come was Asana, but when it comes to bang for buck Trello gave is more.

It works in both the browser or the app, and on desktop and mobile. It makes it easy for clients to collaborate and stay up to date. We'll admit that in recent months we have actmoved Notion for our project management, but that came about because we started using it for so many other things, and Trello is still a super solid solution.

Slack

Price - Free and Paid

Yeah, email is dead. We send out invoices via Xero and we reply via email when a client contacts us for the first time, for the rest, well there's Slack. Every message and file ever sent or received from a client lives here. It integrates with out other tools and speeds up turnaround times. Forget Skype, WhatsApp, Teams anything else you've ever used for chat, or maybe even video or voice collaboration, it's all here. What's more, we use Zapier to connect it with everything else it doesn't natively connect to. When you contact us on the site, it doesn't end up in our mailbox, it ends up in a Slack Channel. Nothing is ever lost, it's searchable and on every platform from desktop to tablet and mobile. What's more, most of our clients use this anyway, we just connect them to our Slack via Slack Connect and we're up and running, and the rest? Well we just invite them to a channel as a guest. We've been using Slack for years and we've not likely to switch anytime soon.

Email and Cloud

Google Workspace

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Price - Paid

Yeah, we just said we don't use mail, but we still need it and using Google Workspace gives us more than just mail. We have a ton of storage in the cloud and shared company drives, our calendars are synced and visible, we use Meet for calls and record everything effortlessly, we've got Google Dive, so no Microsoft Word, Excel or Powerpoint needed. It's well worth the price and it integrates with most of the tools we've listed above. If it's just you and you don't want to pay you can get most of this tied to your regular old Gmail Account.

And that's a wrap, these are the tools we use most for regular day to day office stuff. We do have a ton of other platforms we use, but they're very task specific such as Google DataStudio for client's analytics dashoards.

If you have any questions or recommendations about tools for small agencies, please hit us up in the comments.