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Stay Ahead of the Game: The Top Web Design Trends for 2023

Stay Ahead of the Game: The Top Web Design Trends for 2023
June 9, 2024

  · 4 min

Explore the latest web design trends for 2023. Milk Moon Studio is here to round up some of our favorite trends, including mobile-first design, micro interactions, 3D and layered design, bold typography, Webflow, asymmetrical layouts, interactive storytelling, dark mode, glitch art, accessibility and 3D and AR elements.

First and foremost, we must mention the importance of mobile-first design, it's the thing you have to mention every single time, kinda. With more and more people accessing the internet on their smartphones, it's crucial that your website looks and functions just as well on a small screen as it does on a desktop. This means designing with a focus on simplicity, minimalism, and easy navigation.

Another trend that's on the rise is the use of micro interactions. These small, subtle animations can add a touch of personality to your website and make it more engaging for users. Think of a button that bounces when clicked or a menu that slides out smoothly. These micro interactions can be used to enhance the user experience and make your website feel more alive.

<div style="padding:71.3% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/797614419?h=57777d8d90&title=0&byline=0&portrait=0" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>

by Fandhitya Giovani

As for aesthetics, we're seeing a shift away from flat design towards a more 3D and layered look. This can be achieved by using subtle gradients, drop shadows, and other design elements that add depth and dimension to a website. Think of it as a way to bring your website to life and make it more visually interesting.

Speaking of visual interest, we're also seeing an increase in the use of bold typography. Large, attention-grabbing headlines and text can help make your website stand out and grab the user's attention. This is a great way to add a touch of personality to your website and make it more memorable.

<div style="padding:75% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/797614766?h=7023666b3a&title=0&byline=0&portrait=0" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>

by Quintin Lodge

We must mention the importance of Webflow in web design. As a web design and development agency, we specialize in building websites on Webflow. It's a powerful tool that allows us to design and develop websites in a way that's both visually stunning and technically sound. With its intuitive drag-and-drop interface, it's easy to create beautiful, responsive websites that look great on any device.

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In addition to these trends, we also expect to see more of the following over the next year.

  • Asymmetrical layouts - Gone are the days of perfectly symmetrical websites. In 2023, we're likely to see more websites that use asymmetrical layouts to create visual interest and break up the monotony. This can be achieved by using different-sized elements, off-center alignments, and unexpected placement of elements on the page.
kutovoyweb
kutovoyweb

by kutovoyweb

  • Interactive storytelling - This trend is all about using interactive elements, such as animations, videos, and parallax scrolling, to tell a story and engage the user. By using interactive storytelling, you can create a more immersive experience for the user and make your website more memorable.
  • <div style="padding:65.33% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/797615734?h=475a0dca43&title=0&byline=0&portrait=0" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>

by Anton Pecheritsa

  • Dark mode - With the rise of dark mode on mobile devices, we're likely to see more websites that offer a dark mode option. This can be achieved by using dark backgrounds, light text, and muted colors. Not only is dark mode easy on the eyes, but it also makes your website stand out and look more modern.
Milk Moon Studio Header Section
Milk Moon Studio Header Section

by Milk Moon Studio

  • Glitch art - This trend is all about using glitch effects, such as pixelation, distortion, and noise, to create a visually interesting and edgy look. This can be achieved by using design elements such as broken lines, distorted images, and glitchy animations. Glitch art can be used to create a unique and memorable website that stands out from the crowd.

<div style="padding:75% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/797616421?h=aaa7ea1a74&title=0&byline=0&portrait=0" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>

by Pauline D.

  • Accessibility - As we head into 2023, accessibility is becoming more and more important. This means designing websites that are easy to use for everyone, regardless of their abilities. This includes using high-contrast colors, large text, and clear navigation. By designing with accessibility in mind, you can ensure that your website is inclusive and reaches a wider audience.
H&M Homepage
H&M Homepage

Enabled high contrast mode by H&M

  • 3D and AR (Augmented Reality) - As technology advances, we will see more websites incorporating 3D and AR elements to create a more engaging and immersive experience. This can be achieved by using 3D models, animations, and even allowing users to view products in augmented reality. This will be a big trend in e-commerce as it allows customers to see the products in a more realistic way.

<div style="padding:71.3% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/797614419?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Fandhitya Giovani"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>

by Kévin Gautier

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